ICE, the world’s largest international gaming event, which took place in London from February 5 to 7, 2019.
As with other industries, the Internet’s share of the lottery market is growing rapidly. In the current age of digitalization, gaming, as well as its customer support services, is heading for the Internet ever more extensively. Although this finding is supported by the overall market’s annual growth rates, it appears that only a few state lottery providers have yet to develop a consistent strategy concerning online and multi-channel lottery gaming. Meanwhile, sum.cumo platforms have already enabled customers to play at any time and from any location via the lottery provider’s online platform and experience all of its service processes online, as well.
To remain a trailblazing pioneer for lottery customers, sum.cumo sent a team to ICE, the gaming industry’s leading annual event in terms of size, audience quality and quantity, and associated networking and business development opportunities. The sum.cumo team learned about the latest trends and clearly identified which aspects of the digital ecosystem surrounding the core platforms will become even more important in the future.