#digitalization #insurtech #press #op-ed

The Time for Digital Experiments in the Industry is Over

Digitization is the word on everyone's lips these days. Find out why the time for digital experiments is over and the direction the industry is currently taking in "The Time for Digital Experiments in the Industry is Over", an interview of our managing director Ingolf (Putzbach) by the German trade publication Versicherungswirtschaft heute. 

The digital customer experience at sum.cumo

With its broad range of expertise in consulting, user experience, front and back-end development, marketing, and sales, sum.cumo has everything it needs to provide its customers with digital automation at a high standard. Modern solutions enable quick development on the web and open up a niche market that sum.cumo knows how to leverage with success.

Separating the wheat from the chaff: Development in the years to come

Ingolf describes how sum.cumo successfully implements the integrated digitization of traditional business models. Furthermore, he examines how the business has developed since the company's founding and where the focus is to lie in the future. 

Developments in the insurance industry in the next five years promise to be exciting. Massive investments are being made in all manner of new platforms and technologies; it remains to be seen who will make the transition. Many medium-sized insurance companies are in need of help, because soon they won't be able to offset their costs. One result is that sum.cumo can expect to receive a lot of interesting new projects.

Teamwork and open-mindedness

"Courage, persistence and open-mindedness toward new technologies and agile working methods are the most important criteria for helping to shape the digital transition," explains Ingolf. "What's special about sum.cumo is that we supplement our cooperative project work with expertise and experience in a wide range of topics, allowing us to succeed very quickly and the entire organization to profit in the transformation process.

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Ingolf Putzbach
#management Ingolf has been one of the two CEOs of sum.cumo since July 2016. His job is to keep developing the company as an attractive employer of digital virtuosos while also advancing its position as a digital trailblazer for insurance companies and lotteries. Prior to sum.cumo, Ingolf was a founder and partner at Arkwright Consulting and the Germany CEO of Halogen AG. Ingolf cherishes the great enterprising spirit here and says “that every minute at sum.cumo is a pleasure for him.” Innovation, sustainability and individual freedom are important to Ingolf both at work and at home, shaping his actions in every way. Ingolf’s words have appeared in many media outlets, including [Versicherungsjournal](https://www.versicherungsjournal.de/vertrieb-und-marketing/wie-kann-man-als-makler-heute-digital-verkaufen-135254.php), [Intelligent Insurer](https://www.intelligentinsurer.com/contributed-article/purely-digital-insurers-and-their-service-providers-increase-the-attractiveness-of-germany-s-insurance-market) and [Finanzportal Joonko](https://www.sumcumo.com/ist-das-neue-vergleichsportal-joonko-check24jaeger-oder-maklerschreck) and [Zeitschrift für Versicherungswesen](https://www.sumcumo.com/unternehmen/interview-zeitschrift-fuer-versicherungswesen). Furthermore, Ingolf’s commentary on “Guidewire mania” appeared in the magazine [Versicherungswesen 22 (2018)](https://www.sumcumo.com/blog/content/de/zfv-putzbach-guidewire-mania.pdf). All articles by Ingolf