#customers #digitalization #press #diebayerische #insurance

sum.cumo develops new online quote generator for die Bayerische

Success through analysis, technology and marketing

As a digitizer of insurance and lottery companies, sum.cumo banks on detailed analysis before developing new products. Based on the results of such analysis, the product department of the Bayerische insurance agency – in cooperation with the Design, Development, Marketing and Project Management teams at sum.cumo – has developed a new type of state-of-the-art online quote generator. Bayerische was able to integrate this custom-tailored solution into the existing CMS directly, quickly and easily.

In addition, the sum.cumo Marketing team prepared a marketing strategy that is contributing significantly to the product’s success even just shortly after launch. This is just one way that Bayerische is benefiting from the interdisciplinary work of the sum.cumo team, as evidenced in the excellent conversion rates (i.e. clicks to closures).

“Overall, we're well satisfied with the launch of the calculator for the new ZAHN supplementary dental insurance, with the closure rates and with our cooperation with sum.cumo,” said Daniel Regensburger, overall project lead for Bayerische, to summarize the project’s success.

Customizability through white-label integration

A novelty of the implementation of the calculator is its so-called “white-label” integration. This allows any insurance broker to quickly and easily integrate the quote generator into their website. This simple measure allows brokers and other partners to profit directly from online closures as part of an omni-channel model.

Directly after it was launched, the ZAHN Prestige supplementary dental insurance product of Bayerische was awarded by Check24.

sum.cumo is looking forward to continuing the present success story as well as to future projects in cooperation with Bayerische.

Author See author profile
Jens Hartwig
Jens
Hartwig
#management #marketing Having joined sum.cumo in early 2017, Jens is the management team member in charge of Marketing. But he’s actually known sum.cumo very well since 2012. Back then, he was seeking a technical service provider for his own startup Lottohelden.de. He didn’t find simply a service provider in sum.cumo, but “the most important partner for my startup,” as he himself says. For Jens, it was the values of sum.cumo and the chance to act as a true partner in the digitalization process that were the decisive factors behind his move to sum.cumo. Before his time as the founder and CEO of Lottohelden.de, Jens worked in various leadership positions in e-commerce and online marketing. For example, he was tasked with setting up digital sales for lascana.de (a brand of Otto GmbH & Co.) as their head of e-commerce, and did online marketing work for Tipp24.de during an exciting time of growth in the early 2000s. By then, the central elements of how he shapes the marketing mix already included a strong focus on understanding user needs and interests, customer lifetime value, and the various touchpoints in the customer’s journey. These are still at the forefront of his efforts in the marketing of digital insurance and lottery products. After his day at sum.cumo, Jens enjoys being a family man and loves living on the outskirts of Hamburg with his wife Silvia and son Jonas. All articles by Jens