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sum.cumo and Dextra Rechtsschutz launch new webapp and modular products

sum.cumo and its long-standing partner Dextra Rechtsschutz AG have jointly introduced an innovative modular product concept and subjected its online platform to a major redesign. The page www.dextra.ch presents itself since 29.01.2021 completely new with clearly extended offer and paves thus the way for the development of further target groups.

Fresh brand identity, new webapp and modular product concept

Working closely together, the team from Dextra and sum.cumo developed a completely new brand identity within just a few months, created a unique visual design for the new webapp, and optimized the user navigation from the ground up based on the individual needs of individual customer groups. However, the launch is not only accompanied by a fresh brand identity, but also by an extensive expansion of the existing offering of the Swiss legal protection specialist. In the future, for example, the online platform will offer an extensive "dexicon" and a blog that provide users with appropriate information on current topics. In addition, a modular product logic has been introduced. This is made possible by a software product from sum.cumo for the insurance market: SCIP Sales. With the introduction of SCIP Sales, it is now possible to launch new insurance products on the market in the shortest possible time. The unique e-commerce application includes powerful front-end solutions, a product and price configurator, and provides a flexible infrastructure of interfaces and a communication middle layer that enables easy integration with existing legacy systems.

"The secret to the success of this unique project is the combination of the latest web technologies, a great deal of courage and unique collaborative work by the teams," emphasizes Roman Ginzburg, Unit Director and Strategy Consultant at sum.cumo, adding, "As a long-standing partner, we are proud to jointly drive this remarkable further development and to set an exclamation mark for the entire industry with the new launch. A special thanks goes to the team that has worked hard for this further development, at sum.cumo and at Dextra Rechtsschutz AG alike."

The heart of the new offer: the product configurator and dynamic application sections

With its modular product concept, Dextra is repositioning itself in the competitive environment. In addition, future products are to be introduced even faster. This was made possible by the integration of SCIP Sales. Among other things, the application includes a product configurator as well as dynamic application sections and ensures seamless integration with all existing digital processes and systems at Dextra Rechtsschutz AG. With the product configurator, Dextra can easily create, design and subsequently adapt new products. As a result, the time to market is shortened enormously. The application sections react dynamically to changes in the product configurator and adapt immediately. On this basis, it becomes possible for users to complete a high-quality product even more quickly and easily on the basis of consistent user-friendliness.

"The relaunch of the Dextra webapp based on the latest sum.cumo technology enables our efforts to continue offering our customers flexible, attractive offers and optimal, custom-fit solutions as well as the best customer service. Thanks to SCIP Sales, there will be permanent technological and process-related further developments," assures Stephan Ommerborn, CEO of Dextra Rechtsschutz AG.

The legal protection market in Switzerland is characterized by stable growth and for a long time was served primarily by established market participants with a corporate background. Dextra Rechtsschutz AG was founded in 2012 as an independent provider and, thanks to the use of the latest web technologies, immediately and steadily developed into the fastest-growing legal protection insurance company in Switzerland. With sum.cumo as a holistic partner, the innovative Swiss insurer has succeeded in digitizing high-performance legal protection products with an attractive pricing model for the respective stakeholders and adapting them to the modern needs of customers.