#press #diebayerische

sum.cumo accompanies the relaunch of diebayerische.de

sum.cumo accompanies the relaunch of diebayerische.de: Closer to the customer, more sales-boosting and extended in content

sum.cumo GmbH has relaunched the DieBayerische.de website extensively, consistently aligning it with the end customer. With a new design, contemporary technology, a clear structure and completely revised content, the website presents customers and users with relevant information about Bayerische and its insurance, pension and financial services.

Increased customer orientation and a holistic digital approach lead to success

Today, customers expect standards like those at Amazon. Consumers are setting megatrends such as connectivity, individualisation, new mobility or sustainability, which even a modern website must take into account. A determining principle for diebayerische.de is therefore the "mobile first" approach: The customer comes into contact with various touchpoints in the customer journey, including his PC, the agent, perhaps a flyer and the smartphone, until the conclusion of an insurance policy. These are all linked to each other and support the customer in his shopping experience.

Optimized UX and powerful visual design

The visitor is guided through the website via optimized UX and a strong visual design and supported in his tasks. The optimized, intuitive user guidance was derived in advance from qualitative and quantitative user tests. The visual language also follows a new concept. Because what the visitor of a website sees and does there in the first seconds is decisive. This is why a contemporary and user-friendly design is so important.

Maximum customer orientation is a must, says Ingolf Putzbach

"For insurance companies today, a transformation towards maximum customer orientation is a must. This applies in particular to their own website. We are delighted that Bayerische has accepted this challenge so openly," explains Ingolf Putzbach, Managing Director of sum.cumo.

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Ingolf Putzbach
#management Ingolf has been one of the two CEOs of sum.cumo since July 2016. His job is to keep developing the company as an attractive employer of digital virtuosos while also advancing its position as a digital trailblazer for insurance companies and lotteries. Prior to sum.cumo, Ingolf was a founder and partner at Arkwright Consulting and the Germany CEO of Halogen AG. Ingolf cherishes the great enterprising spirit here and says “that every minute at sum.cumo is a pleasure for him.” Innovation, sustainability and individual freedom are important to Ingolf both at work and at home, shaping his actions in every way. Ingolf’s words have appeared in many media outlets, including [Versicherungsjournal](https://www.versicherungsjournal.de/vertrieb-und-marketing/wie-kann-man-als-makler-heute-digital-verkaufen-135254.php), [Intelligent Insurer](https://www.intelligentinsurer.com/contributed-article/purely-digital-insurers-and-their-service-providers-increase-the-attractiveness-of-germany-s-insurance-market) and [Finanzportal Joonko](https://www.sumcumo.com/ist-das-neue-vergleichsportal-joonko-check24jaeger-oder-maklerschreck) and [Zeitschrift für Versicherungswesen](https://www.sumcumo.com/unternehmen/interview-zeitschrift-fuer-versicherungswesen). Furthermore, Ingolf’s commentary on “Guidewire mania” appeared in the magazine [Versicherungswesen 22 (2018)](https://www.sumcumo.com/blog/content/de/zfv-putzbach-guidewire-mania.pdf). All articles by Ingolf