#digitalization #interview #insurance #press

Interview with the Zeitschrift für Versicherungswesen

In an interview with the Zeitschrift für Versicherungswesen our managing directors Björn (Freter) and Ingolf (Putzbach) explain why the start of every project should start with the basic question: "How would Amazon do it?" and how important it is in the future to focus on dealing with existing customers.

Maintain customer loyalty

Since very few people want to deal with the question of their insurance, an intermediary often takes over this part. In the future, this work should be taken over by a digital solution, in the form of a platform or an insurer that enables a smooth digital service. In order to prevent customer loyalty from suffering and insurers from becoming interchangeable, this can be counteracted with specialisations and new forms of cooperation.

Disruption is only a question of time

Ingolf explains: "The pressure may be growing slowly but steadily. So far, the digital newcomer scene has not really been taken seriously and the inertia in the insurance market is preventing radical disruption. However, this will change in the next few years and established insurers are in danger of being pushed aside step by step without change".

"Insurers must therefore make adjustments at an early stage, for example through intelligent online marketing, better use of data and rapid implementation of new product ideas at the right time. It is crucial to create a unique selling proposition, as sum.cumo has done with an e-scooter policy at the Bavarian company," explains Björn.

The complete interview (German) of the Zeitschrift für Versicherungswesen you can find here.

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Ingolf Putzbach
#management Ingolf has been one of the two CEOs of sum.cumo since July 2016. His job is to keep developing the company as an attractive employer of digital virtuosos while also advancing its position as a digital trailblazer for insurance companies and lotteries. Prior to sum.cumo, Ingolf was a founder and partner at Arkwright Consulting and the Germany CEO of Halogen AG. Ingolf cherishes the great enterprising spirit here and says “that every minute at sum.cumo is a pleasure for him.” Innovation, sustainability and individual freedom are important to Ingolf both at work and at home, shaping his actions in every way. Ingolf’s words have appeared in many media outlets, including [Versicherungsjournal](https://www.versicherungsjournal.de/vertrieb-und-marketing/wie-kann-man-als-makler-heute-digital-verkaufen-135254.php), [Intelligent Insurer](https://www.intelligentinsurer.com/contributed-article/purely-digital-insurers-and-their-service-providers-increase-the-attractiveness-of-germany-s-insurance-market) and [Finanzportal Joonko](https://www.sumcumo.com/ist-das-neue-vergleichsportal-joonko-check24jaeger-oder-maklerschreck) and [Zeitschrift für Versicherungswesen](https://www.sumcumo.com/unternehmen/interview-zeitschrift-fuer-versicherungswesen). Furthermore, Ingolf’s commentary on “Guidewire mania” appeared in the magazine [Versicherungswesen 22 (2018)](https://www.sumcumo.com/blog/content/de/zfv-putzbach-guidewire-mania.pdf). All articles by Ingolf