Dextra: With legal protection and motor insurance to a successful scale-up in Switzerland
Dextra Rechtsschutz AG was founded in 2012 by a four-member team consisting of legal protection experts with many years of experience.
The founding objective of Dextra Rechtsschutz AG was to offer high-performance legal protection products with an attractive pricing model for private individuals, businesses and small companies and to awaken the tradition-bound Swiss market. The stable legal protection market is still growing and is served by a few firmly established market participants with a corporate background. Insurance processes should be digitalised with disruptive measures and adapted to modern customer needs. The success story of e-commerce should finally impress the Swiss insurance market.
Since January 2021, www.dextra.ch has been presenting itself in a completely new light with the introduction of an innovative modural product concept. To open up new target groups, the team of Dextra and sum.cumo Sapiens developed a completely new brand presence within a few months. In addition to an immediately apparent new user interface in combination with a unique visual design, the unique e-commerce application SCIP Sales has now also created the possibility of launching new insurance products on the market in the shortest possible time. The powerful frontend solutions, the product and price configurator and the flexible infrastructure in combination with the communication middle layer made it possible, for example, to quickly introduce an extensive "dexicon" as well as a blog in which users are provided with appropriate information on current topics. In addition, application sections were introduced that react dynamically to changes in the product configurator and adapt immediately.
The secret of success of this unique project is the combination of the latest web technologies, a lot of courage and unique collaborative work of the teams. Today, we are an integral partner of Dextra and are responsible for technological and process development as well as online marketing and brand development.
- dextra Rechtsschutz is a successful digital scale-up in Switzerland.
- dextra Rechtsschutz stands for digital legal protection insurance and is the fastest growing insurance company in the sector.
- sum.cumo Sapiens has accompanied dextra as a tech and marketing partner on this journey since 2012.